Power Words are the words that trigger a psychological response. These words are used by copywriters to design content in such a way that boosts the chances of discovery for both buyers & sellers. If used properly power words can boost traffic to the website it can improve the quality of content. It can also give a boost to sales, and increase engagement. These words can drastically increase user activity & reaction on the platform.
Curiosity Power Words
Let us first look at words that drive the curiosity of the reader. These power words can significantly alter the engagement of readers on the website & drive more impressions to the website. However, the initial task of bringing a curious mind to the website can be fulfilled by these words but the content offered also plays an important part.
If the content offers no value or is vague in its intent then it will defeat the purpose of using these words. Having written that let’s try & focus on some value. The inspiration for this article comes from Optin Monster & Engdic which hosts close to 700 such powerful power words. This table is kind of a short note for myself to refer every time i want to make the title of my articles more interesting.
| Curiosity Words | Greed Words | Vanity Words |
|---|---|---|
| Astonishing | Bargain | Ahead of the game |
| Astounding | Before | Amazing |
| Amazing | Best ( Trust word) | Amplify |
| Banned | Big | At the top |
| Be the first | Billion | Attractive |
| Blacklisted | Bonanza | Awe-inspiring |
| Become an insider | Bonus | Beautiful |
| Behind the scenes | Cash | Bold |
| Bizarre | Cheap | Booming |
| Black market | Deadline | Boost |
| Blacklisted | Discount | Boss |
| Bootleg | Dollar | Brassy |
| Censored | Don’t miss out | Bravery |
| Class full | Double | Brazen |
| Classified | Economical | Bright |
| Closet | Exclusive | Brilliant |
| Concealed | Expires | Cheer |
| Confessions | Explode | Clever |
| Confidential | Extra | Conquer |
| Controversial | Fast | Courage |
| Cover-up | Feast | Crowned |
| Covert | Final | Daring |
| Crazy ( Fear word also) | First | Dazzling |
| Cringeworthy | Fortune Frenzy | Defiance |
| Dark | Frugal | Drop-dead |
| Elusive | Gift | Effective |
| Extraordinary | Give away | Elegant |
| Eye-opening | Greatest | Elite |
| Forbidden | Guilt Free | Enchant |
| Forgotten | Hurry | Epic |
| Hidden | Inexpensive | Fearless |
| Hilarious | Instantly | Fortunate |
| Hush-hush | Jackpot | Foxy |
| Illegal | Last Chance | Genius |
| Illusive | Limited | Good-looking |
| Incredibly | Luxurious | Gorgeous |
| Insane | Marked down | Guts |
| Insider | Massive | Handsome |
| Interesting | Monetize | Hero |
| Invitation only | Money | Jaw-dropping |
| Key | More | Jubilant |
| Limited | Never Again | Kick ass |
| Little-known | New | Knockout |
| Login required | Now | Legendary |
| Lost | Pay Zero | Lucky |
| Members only | Premiere | Magic |
| Myths | Price break | Mind-blowing |
| Odd | Prize | Moneymaking |
| Off the record | Profit | Notable |
| Off-limits | Quadruple | Noteworthy |
| On the QT | Quick | Optimal |
| Outlawed | Reduce | Prosperous |
| Priceless | Rich | Quick-witted |
| Private | Running out | Remarkable |
| Privy | Sale ends soon | Sassy |
| Psycho | Sale | Saucy |
| Remote | Saving | Sensational |
| Restricted | Six-Figure | Smart |
| Ridiculous | Skyrocket | Spectacular |
| Secret/Secrets | Soaring | Spine |
| Shh! | Special | Staggering |
| Shocking | Surge | Strong |
| Smuggled | Treasure | Stunning ( Greed word also) |
| Sneak peek | Triple | Successful |
| Spoiler | Ultimate | Super-human |
| Strange | Upsell | Triumph |
| Stunning | Value | Turbocharge |
| Supersecret | While they last | Ultimate |
| Thought-provoking | Whooping | Unbeaten |
| Top secret/ Trade secret | Undefeated | |
| Unauthorized | Undisputed | |
| Unbelievable | Valor | |
| Uncharted | Vanquish | |
| Unconventional | Victory | |
| Under the table | Wealthy | |
| Under wraps | Wonderful | |
| Underground | Wondrous | |
| Undiscovered | You | |
| Unexplained | ||
| Unexplored | ||
| Unheard of | ||
| Unique | ||
| Unlock | ||
| Unsung | ||
| Untold | ||
| Unusual | ||
| Wacky | ||
| Withheld | ||
| Zany |
| Fear Words | Lazy Sloth Words | Trust Words |
|---|---|---|
| Agony | Accessible | According to |
| Annihilate | All-inclusive | Accredited |
| Apocalypse | Basic | Anonymous |
| Armageddon | Building blocks | Approved |
| Assault | Cheat sheet | Authentic |
| Backlash | Child’s play | Authoritative |
| Beating | Cinch | Authority |
| Beware | Clear | Backed |
| Blinded | Complete | Because |
| Blood | Components | Best |
| Bloodbath | Comprehensive | Best selling |
| Bloodcurdling | Copy | Bona fide |
| Bloody | Downloadable | Cancel anytime |
| Bomb | Easy | Case study |
| Bufoon | Economical | Certified |
| Bumbling | Efficient | Dependable |
| Cadaver | Effortless | Don’t worry |
| Cataclysmic | Elementary | Endorsed |
| Catastrophe | Elements | Ensured |
| Caution | Factors | Expert |
| Collapse | Fail-proof | Fully refundable |
| Corpse | Fill in the blanks | Genuine |
| Crazy | Formula | Guaranteed |
| Cripple | Free | Improved |
| Crisis | Freebie | Ironclad |
| Danger | Gift | Lifetime |
| Dangerous | Guide | Moneyback |
| Deadly | How-to | No obligation |
| Death | In less than | No questions asked |
| Destroy | In record time | No risk |
| Devastating | Index | No strings attached |
| Disastrous | Ingredients | Official |
| Drowning | Instant | Pay zero |
| Dumb | Itemized | Privacy |
| Embarrass | Kickstart | Professional |
| Epidemic | Light | Protected |
| Fail | List | Proven |
| Feeble | Manageable | Recession-proof |
| Fired | Manifest | Recognized |
| Fool | Mere | Refund |
| Fooled | Minutes | Reliable |
| Frantic | Model | Research |
| Frightening | Mold | Results |
| Gambling | No nonsense | Safety |
| Gullible | No problem | Scientifically proven |
| Hack | No sweat | Secure |
| Hazardous | Nothing to it | Studies show |
| Hoax | Now | Tested |
| Horrific | On demand | Track record |
| Hurricane | Painless | Try before you buy |
| Insidious | Pattern | Unconditional |
| Invasion | Picnic | Verify |
| Jail | Piece of cake | Well respected |
| Jeopardy | Plain | Worldwide |
| Lawsuit | Printable | |
| Looming | Quick | |
| Lunatic | Ready | |
| Lurking | Replicate | |
| Meltdown | Report | |
| Mired | Roadmap | |
| Mistake | Simple | |
| Murder | Simple as ABC | |
| Nightmare | Smooth | |
| Painful | Smooth sailing | |
| Pale | Snap | |
| Panic | Straightforward | |
| Peril | Steal | |
| Piranha | Steps | |
| Pitfall | Swipe | |
| Plague | Template | |
| Played | Tools | |
| Plummet | Uncomplicated | |
| Plunge | ||
| Poison | ||
| Poor | ||
| Prison | ||
| Pummel | ||
| Pus | ||
| Reckoning | ||
| Refugee | ||
| Revenge | ||
| Risky | ||
| Savage | ||
| Scary | ||
| Scream | ||
| Searing | ||
| Shatter | ||
| Shellacking | ||
| Silly | ||
| Slaughter | ||
| Slave | ||
| Smash | ||
| Strangle | ||
| Stupid | ||
| Suck | ||
| Suffering | ||
| Tailspin | ||
| Tank | ||
| Targeted | ||
| Teetering | ||
| Terror | ||
| Terrorist | ||
| Torture | ||
| Toxic | ||
| Tragedy | ||
| Trap | ||
| Trauma | ||
| Vaporize | ||
| Victim | ||
| Volatile | ||
| Vulnerable | ||
| Warning | ||
| Worry | ||
| Wounded | ||
| Wreaking havoc |